Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer clothes at one of the UK's most renowned department stores. Expect to find brands like Reformation, Rixo and Ganni alongside homeware, beauty tech, and much more.

ASOS has 850+ brands in tall, petite and curvaceous styles. Popular with the masses, Oh Polly stocks two-piece sets and body-con dresses, while cult-favourite Nasty Gal is focused on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a range of womenswear that is affordable.

ASOS

ASOS was founded in 2000, with the fashion-conscious shopper in their 20s as its target audience. The company raised money for its initial startup by selling low-cost replicas of famous fashions such as those worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing since it would bring the best returns.

The ASOS website offers a broad range of sizes and products including maternity and plus size clothes, accessories, shoes, and vimeo.Com stationary. It also offers a variety of style guides and #AsSeenOnMe posts to provide inspiration. Customers can add items to a wish list and create private boards to keep track of their favorite items.

The mobile app of ASOS offers seamless shopping, with saved items being synced and a speedy checkout. The app shows stock information to prevent disappointment if an item is out of stock. This is a great illustration of how retailers can leverage the power of e-commerce to improve customer engagement and increase loyalty.

George at ASDA

George, Asda's fashion brand was established in 1989. It has clothing for men, woman and children. George offers a range of reasonably priced and ethically sourced clothing. Customers can shop online, at over 500 Asda stores, and also on the George website.

The new collection taps into the 'quiet luxury' trend, featuring pieces crafted from silk, cotton and linen blends. The collection includes slouchy suits, ribbed separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for full suits.

As a fast-fashion store, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's retail-planning software is used by the company to modernise its planning process and ensure it is future-proof. It can now send visual merchandising design and briefs with unprecedented speed efficiency, efficacy, and simplicity. StyleShoots, a multi-purpose photography machine, removes clothing from the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This aids in enhancing merchandising compliance and ensure that all of its stores have the identical information.

Debenhams

Debenhams is one of the most storied department store chains, which provides a variety of clothing and other items. It also features a great assortment of brands, and offers regular sales and discounts. The company also offers various services to help its customers find the items they are looking for.

The retailer started in London in 1778 as a drapers' store. In the following years, it grew into a large department store chain with a global presence. It is a leading retailer of fashion, known for its exclusive designer brands and clothing. It also has a substantial online presence.

While some Debenhams stores have closed during the COVID-19 pandemic, the company has continued to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. The deal highlights the increasing power shift of retailers that are burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is expected to continue as the number of consumers continues to decline in physical stores.

Topshop

Topshop is a retailer of fashion that sells men's and women's clothing as well as accessories. It offers a variety of collections that include Collections and Boutique. The company also provides a styling service that will suggest clothing based on the user's personal style and preferences. This is a fantastic option for fashion-conscious or Tie Rod Adjuster people who are unsure.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl's equivalent of a trip to Lourdes, with the flagship store's awe-inspiring interior stuffed with makeup, shoes and clothes to peruse as you navigated its labyrinth of mirrored escalators to the beat of thumping house music. The company's fortunes turned to the negative and it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo could be on its way to collapse (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest that a high-street shopper could be to catwalk fashion. However, this is what killed it. Asos and Boohoo began offering the same styles that were trending at lower prices. Shops were shut down by the tens of thousands.

Missguided

Missguided, a British-based fashion website, sells stylish pieces inspired by celebrity style. Its website is feminine with the theme of white and pink. It also features different female models and clothing items on its site. The site offers free next-day delivery and students can avail a discount for customers.

The site has a wide selection of products and is geared towards 16-34 year olds. The brand is a competitor of Boohoo the clothing retailer that also offers trendy clothing for the same audience. The website features bold headings with pictures of clothes. Boohoo allows customers to sign up to their newsletter and receive updates about new products.

The company was founded by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of fast fashion based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. The company's own fashion clothing line is developed and manufactured in the United Kingdom. In addition to its own label, the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits by selling to young people who are looking for fashionable and modern clothes at a low cost. This market segment, Vimeo.Com which is comprised of people who are under 30 years old, is a large market segment across the globe.

Boohoo employees enjoy a variety of benefits, including pension plans and chunwun.com bonus programs. The company also puts a lot of emphasis on employee wellness with onsite gyms, free healthcare cash plans and mental health support. The company is renowned for its dedication to size-inclusivity. It offers comprehensive size charts for clothing to help shoppers find the right size.

Amazon

Amazon UK is the largest online store in the world. It offers a wide range of clothing, footwear and accessories. You can also purchase food items, household goods and tools for DIY. The site offers a wide range of international brands and products.

Other e-commerce shops worth checking out are River Island for fashion-led pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear much higher priced than they actually are and Lavish Alice, which is a go to for couture inspired designs that are great for both dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the site's looks.

Department store chain John Lewis is another must-visit for fashion-conscious shoppers, given that their collection spans across all major categories including cosmetics and cutting edge electricals. They also offer a broad range of household items like unique tea caddies.